FORD TV Commercials filmed at Maggie Mae's
J Walter Thompson and ApolloFilms.com (Dallas)
shot a portion of commercials to be used for a regional television
campaign for the Southwest Texas Ford Dealers Association
at Maggie Mae's. Click here to view spots including scenes
at Maggie Mae's.
  
Click here to view spots including
scenes at Maggie Mae's.
Michael Dell presents “Sixth Street Live” at
Maggie Mae’s
  In what the Austin American Statesman called “The first
billionaire block party”, Michael Dell hosted 1400 guests,
including the founder of Microsoft, Bill Gates at Maggie Mae’s
– Sixth Street. The party was held in all four of Maggie
Mae’s buildings and spilled into Trinity Street, which
was closed between Fifth and Sixth Street. Trinity Street
was decorated with a Country Western theme, with Western rides,
bar-b-que and a C&W band on hand for anyone who wanted
to enjoy some Texas two-stepping; the Rooftop Deck was Caribbean-themed,
complete with thatched hut, palm trees, a Steel Drum Band,
limbo contests and a sumptuous tropical buffet; the Courtyard
and Banquet Room were transformed into “The Big Easy”
with purple, gold and green decor, Jazz music and some of
the finest Cajun food this side of New Orleans; and last but
not least, the upstairs Club Room became a Comedy Club with
professional comedians and American burgers, hot dogs, potato
salad and all the trimmings.
Lance Armstrong Foundation “Ride for the Roses”
Sponsorship
 Maggie Mae’s was proud to be a sponsor for the annual
Lance Armstrong Foundation’s “Ride for the Roses”
week-end held in Austin each year. We were the annual host
of the VIP dinner held during and after the Criterium Race
the last three years it was held in downtown Austin.
MTV’s “Road Rules & Real World” Open
Casting Call
 Maggie Mae’s hosted the first open casting call held
in Austin for the first two “reality” shows to
be offered on television. Once word went out, a line of 2,500
hopefuls began to form in front of Maggie Mae’s at 3:00
a.m.. By the time the doors opened the line wound around the
whole block. During the course of the day more than 1500 people
were interviewed by casting directors for the two television
shows.
"A sample of questions on the Real World and Road Rules
Application Form":
- How do you approach a relationship? Are you the pursuer
or the pursued?
- What is the most important issue facing you today?
- The thing that scares me the most is......
- Describe your most embarrassing moment.
Official SXSW Host Venue for 17 Years
 Maggie
Mae’s
was one of the first venues to sign with SXSW to be a host
for entertainment during the annual music conference. We
also host various private showcases and parties for participants
of SXSW. Last year the Arista Records SXSW event began with
dinner and cocktails for assorted music industry VIP’s
and guests, including the CEO of Arista, L.A. Reid. After
dinner, the exclusive audience was treated to a private
show by three of Arista’s hot new artists.
See our photogallery for
some Arista Party pictures.
The Official SXSW website www.sxsw.com has the latest information
about what is happening this year.
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